Eyes on My Art

Social media can feel like a giant machine built for people who want to go viral, become influencers, or turn their life into content. That has never been my goal. I’m an artist. I paint the American West, dark Americana, skulls, cowboys, military subjects, and sometimes the odd armadillo in cowboy boots. My work crosses a few different lanes, and that’s exactly why I want the right people to find it but it’s not for everyone.

If one of my pieces ever takes off, I’m not going to complain. But I don’t build my entire process around chasing a viral moment. Viral posts don’t guarantee that the people seeing the art even like my style. Sometimes it’s just the algorithm doing its thing. What I want is long term visibility among people who actually enjoy Western themes, skulls, darker tones, military influence, or a blend of these.

I post consistently because consistency is how people find you. But I’m not trying to game the system. I’m trying to show up so the people who would genuinely enjoy my work can recognize it when they see it. I mostly post finished paintings but like to add work in progress shots, my photos I use as references as well as a small bit of my life as a western artist. Nothing fancy, over edited, or over planned. Just the real parts of how I create. This lets people see my style across subjects so they understand the bigger picture of what I do.

There’s a big difference between being an artist who uses social media and being a “content creator.” I’m not trying to build a brand around my daily life, tips, tutorials, or the behind the scenes of every moment. I just want to share my art in a way that helps people who like this kind of work actually find it. If people enjoy what I make, I want them to be able to find it easily. That’s it. Social media is just one tool to help that happen. I’m not chasing trends. I’m not chasing fame. I’m just showing up, posting my work, and letting it reach the people who are supposed to find it.

I’m rambling,

MERC